Mos is a concept for the rebranding of a vegan fashion brand (Quagga) 100% made in Italy, whose mission revolves around sustainability. Mos is the acronym for “Modern Outdoor Sustainability” and its phonetics intentionally recall the natural element of moss, suggesting the protection offered by the garments.

The symbol designed depicts a mink, an endangered species that becomes the emblem of the fight for sustainability and whose features (such as waterproofness for example) reflect those of the products. Furthermore, the rotary movement recalls the concept of circular economy promoted by the company itself.