Logo design and visual identity for the 3° edition of “DIXIT - Il festival della comunicazione digitale”, a festival taking place in San Daniele del Friuli, Italy which revolves around different aspects of digital media communication.

The goal for this rebrand was to create an impactful, playful and digital visual identity that would mainly appeal to a younger audience which is particularly familiar to the world of social media.

The whole concept for the identity revolves around the chat bubbles (from which the logotype is entirely composed), a symbol that perfectly embodies the concept of digital communication and the exchange of ideas occurring during the festival.