Domenie (Sunday in Friulian) is a branding project for a Milan based literaly cafe focused on creativity, fashion and community.

The black and white palette touches on the world of fashion while the creative flair is conveyed by the stylish hand-drawn characters, designed to express a sense of community and individual uniqueness.

Lastly, the copy used in promotional material recalls typical sayings ironically used among young creatives who work (or aspire to work) in the creative industry.